Documentation

STEP 1: Lead Generation – Finding the Right Businesses

Goal: Identify businesses with:

Poor websites (slow, outdated, unresponsive)
No websites at all

Tools:

Chrome extensions & AI tools (discovered via YouTube tutorials)
Filters to target relevant small business categories

Target Audience:

Local small businesses (e.g., salons, repair shops, local stores, etc.)

Step 1.1

STEP 2: Initial Email Outreach via Sales Manager

Email Content:

Offer a free feature on BlogSquare.ca — our promotional platform
Those who have a website will be offered a free 200$ website audit report
Ask for basic business info (services, images, contact details)
Highlight that the feature can drive local traffic and visibility
Mention: “This feature is completely free as part of our launch promotion”

Step 2.1

STEP 3: Follow-Up Call (Next Day)

If no email response:

Sales team will follow up via call referencing the email
Reassure them it’s a no-obligation promotional offer
Re-explain the blog feature benefits

Step 3.1

STEP 4: Content Creation & Website Audit

For Interested Businesses:

Publish a blog article featuring the business
Offer a complimentary website audit
Highlight improvement areas & missing online features

Step 4.1

STEP 5: Segmenting Leads After Response

2 Types of Responses:

❌ Not ready for a website
- Offer a free listing on BusinessSquare.ca for 1 year
- Explain: “So your customers can find you, book services, and get the right info”
- This builds trust and gradual engagement
✅ Interested in digital growth
- Recommend a full website via Website Solutions

Pass lead to Website Solutions team with sales commission to referring agent

Step 5.1

STEP 6: Monthly Upsell Strategy for Listed Businesses

Once listed:

📈 Basic Free Listing → Push Paid Upgrades

$100/month: Premium listing with:
- Traffic reporting
- 1 article/month
- 1 Facebook paid ad boost
$300/month: All-in-one visibility package
- 2 SEO articles
- 1 explainer video
- Facebook + Google Ads
- Monthly insights
- No long-term commitment

Messaging:
“Try it for 3 months. If you don’t get results, you can cancel anytime.”

Documentation

Table of Contents

STEP 1: Lead Generation – Finding the Right Businesses

Step 1.1

STEP 2: Initial Email Outreach via Sales Manager

Step 2.1

STEP 3: Follow-Up Call (Next Day)

Step 3.1

STEP 4: Content Creation & Website Audit

Step 4.1

STEP 5: Segmenting Leads After Response

Step 5.1

STEP 6: Monthly Upsell Strategy for Listed Businesses

📈 Basic Free Listing → Push Paid Upgrades

Step 6.1

Documentation

Table of Contents

STEP 1: Lead Generation – Finding the Right Businesses

Step 1.1

STEP 2: Initial Email Outreach via Sales Manager

Step 2.1

STEP 3: Follow-Up Call (Next Day)

Step 3.1

STEP 4: Content Creation & Website Audit

Step 4.1

STEP 5: Segmenting Leads After Response

Step 5.1

STEP 6: Monthly Upsell Strategy for Listed Businesses

📈 Basic Free Listing → Push Paid Upgrades

Step 6.1

Update User